Have you ever stopped to think about why a certain website was more appealing to you than another? In today’s world of instant gratification, it’s very possible that you might have taken the moment for granted instead of questioning why a particular webpage held more value to you than its competitor.
However, top-tier, high-ranking companies understand that every second counts, and one way to attract customers is to consider the user experience.
One of the best ways to factor in the user experience is to use PWAs, or progressive web applications. In short, a PWA is used to create an app-like experience on a website, which comes with many incredible features. According to WhatsTheBigData.com, as of 2023, the number of smartphone users worldwide reached 6.8 billion.
Between 2016 to 2023 there was a rise in the annual rate by 9.5% in the global smartphone user base. It has been predicted by various industry experts that in 2024, the number of smartphone users will reach 7.1 billion. These are startling numbers that truly speak volumes.
Because there are billions of smartphone users out there, many companies have adapted. By using PWA development, well-known brands have managed to keep their customers coming back.
One of the best examples available of a company that uses a PWA is Starbucks. By using PWAs, Starbucks has allowed customers to streamline their ordering process while simultaneously engaging their customers. As a renowned coffee chain, many people rely on Starbucks to start their day, and without a PWA and the uniquely essential features that it brings, the user experience would not be quite the same.
PWAs allow customers to access your website in a matter of seconds and when their internet is down. This is why Uber benefits from using PWAs. Yes, that’s right; Uber uses PWAs as well. What would happen if we were stranded in a city we weren’t familiar with and planned on using an Uber to take us to the airport, only for that app to fail? There is a high chance that we would have a bad feeling left over, which could impact our chances of ever using that app again.
That’s why Uber’s website also utilizes the power of PWAs. Thankfully, this makes it easy for customers to get from point A to point B. Since PWAs allow for accessibility without the internet, this makes using the app all that more enjoyable.
Pinterest is another website that uses PWAs. As a very entertaining way to collect our favorite images for inspirational purposes later on, Pinterest serves as a classic favorite amongst many as far as social media goes. However, there is a thoughtfulness that goes into Pinterest, making it imperative to be accessible through a website format through PWAs.
As you can see, there are many different companies who use PWAs to their benefit, but ultimately, the ones gaining the most advantage are the customers using these websites. Because of their quick accessibility, ease of use, and ability to be browsed without internet connectivity, PWAs offer much to both the business and the customer.
