The digital revolution brought more opportunities for businesses to grow. But more opportunities mean more competition. To offset this competition and to get an edge over others, businesses started using different kinds of market research tools. One of those tools that companies often ask their digital marketers to employ is proxies.
To understand why every digital marketer must use proxies, we must first understand what proxies are.
What are Proxies?
Proxies are software that allows users to mask their real data so they can browse websites while remaining anonymous. Proxies provide you with a different IP address and location. This can help you to access websites that are restricted by locations or other factors. Thus they act as a middleman between you and the host server.
Types of Proxies:
To understand the uses of proxies, we must first discern the two main types of proxies.
Data Center Proxies:
These are more common and fairly cheaper. Datacenter proxies are boarded in a data center. This means that they do not need an active internet connection. They often get blocked by host websites. But they are used more because of their reasonable rates.
These are opposite in working principle to data center proxies. They are sourced from an internet service provider. Therefore they need an active internet connection. Residential proxies make the IP address look like they belong to real residences (permanent addresses).
For this reason, they are less likely to get blocked at host websites. They are difficult to obtain and are more expensive. But some service providers like Blazing SEO residential proxies have been known to provide premium services relating to proxies.
Reasons to Use Proxies
Now you have a fair idea about what proxies are. Let’s move on to understand how they can help you advance your digital marketing career.
1. Information Gathering Becomes Easier
Digital marketing is becoming increasingly more information-driven as time passes. As a digital marketer, you may be aware of web scraping. It is nothing but data mining on a large scale.
To understand customer demand, you will need to do information gathering on a large scale. You will also need to provide well-researched information to your company. This will take you to IP addresses that may block you due to your location or some other factors. Proxies can overcome these hindrances and make your data collection easier.
Sometimes, online research work gets tagged as web crawling. The IP address of the marketer gets flagged as a data crawler and is banned from several sites. This problem can be easily overcome by the use of a proxy.
2. Competitive Research Can Be Done Anonymously
To stay ahead, you also need to keep an eye on what other companies in your niche are doing. You need to gather maximum data about their new products and services. All this without letting them know how deeply you are studying them.
Proxies provide you with excellent options for this type of research. You can stay anonymous and can access your competitor’s websites.
You can gather the information to find out what works for them and can incorporate it into your products. You can even go a step ahead and plan better strategies than them. This will help you plan well-researched marketing campaigns.
You can design your product experience in a better way if you know what you are competing against. Use a professionally customized residential proxy for better results.
3. Social Media Marketing Can Be Revitalized
Social media websites have a lot of restrictions on the promotion of products. For example, you cannot create multiple accounts for one brand. A solution to this issue has been offered by proxies.
You can create multiple accounts on one social media website. It won’t be blocked since the website will identify different IP addresses for these accounts. Social marketers have been profiting from this technique for brand promotion campaigns.
You can use different accounts to raise awareness about your product or drive more traffic to your website. You can even use one account for one product of your company to study each of their sales growth separately.
We have just talked of a few ways proxies can be used with SMM. There are many other constructive ways to use proxies. A digital marketer must look into it carefully.
4. Make Your Connection Super-Secured
As a digital marketer, you will have to visit various websites for data collection. Most of the time, you will be using your company’s IP address. This makes your company data vulnerable to phishing and malware threats.
Proxies provide you with an advanced privacy feature. It secures your data by giving you a new IP address altogether. If you are using your connection to visit sketchy websites, you are risking your data being stolen and misused. But with proxies, your data is safe. It is because your original IP address and location are masked by the proxy server.
This safety feature makes your marketing experience more refined. You can also download tons of data online without the fear of being traced. It also filters out content by using different algorithms. This can deliver you the best results.
Proxies can securely navigate the area restrictions and bypass different types of firewalls. All this without causing any disturbance or threat to your system.
5. Faster Browsing to Stay Ahead
To stay ahead in the field of digital marketing, you need to stay fast-paced in your research and marketing campaigns. Proxies can help save a lot of time. They provide you with a secure connection. In addition to it, they also render you with a faster browsing connection.
They speed up your browser by restricting pop-up ads on different websites. You can do unobstructed browsing in less time now. Downloading time also becomes faster as proxies keep a cache of data.
Proxy data caching is different from normal data caching. It allows the user a faster browsing experience by reducing bandwidth consumption. This decreases the network traffic. You can understand it better when you connect with professionals who offer proxy services.
Proxies can help you advance your digital marketing career. With their help, you can bypass firewalls, download information faster and stay anonymous while doing tons of marketing research.
You wouldn’t be nervous while visiting new websites and your online marketing experience will become a cakewalk. Now that you understand the relevance of proxy in the present digital space, don’t be late in utilizing its benefits.