Many brands don’t know how to properly advertise when it comes to Facebook Marketing. However, with the help of this guide and its many valuable tips, marketing on Facebook is going to get so much easier for marketers. Due to the global pandemic, social media usage has increased, and most of us turn to Facebook for social, political, and entertainment updates. This is why if your brand hasn’t considered advertising through Facebook, it’s high time to start.
The tips shared below are not only relevant, but they’ve proven to drive sales up for your brand. So without further ado, let’s check them out!
Make Your Business Page Visitor-Friendly
Consider this: you put up an ad and attracted a few potential customers. These customers are likely to visit your Facebook page only to find out it hasn’t been updated enough and doesn’t look like an active and authentic business page at all. Consequently, most of the potential customers lose interest at that point. So what do you do then?
Adding a little to the “Contact Us” feature can do wonders for your prospective customers should they have any questions. This button can include your physical store’s address, branch locations, landline number, email, or any of your brand representative’s contact information. You could also add your working hours and the link to your online shopping site. There are various templates that Facebook offers business pages to choose from, and they will certainly attract your customers.
These templates ensure that the content with the most information is displayed at the top for your prospective customers to see. Optimizing your Facebook page is as important as building your brand reputation.
Video Marketing Never Fails to Prevail
Video marketing is the most captivating and enriching form of marketing if done right. Prioritizing video marketing is bound to get you positive results as long as you know what you’re doing. A short video does the exact job a long video does, except longer videos can seem very lengthy and boring unless they’re super intriguing and appealing. However, any video you decide to post is more likely to be watched if it’s shared on your business page, making it appear highly credible and interactive.
A video post can also be automatically played on the feed while scrolling through it. This has the power to catch the prospective customer’s attention as long as you input a great and eye-catching intro.
Know Your Target Audience
This seems like a clichéd trick, but many marketers ignore this much-touted tip when executing strategies. After all, if you aren’t targeting the potential customers that your product is for, all your Facebook marketing strategies will end up useless. To do this, you have to first find who your target audience is and what they are interested in. The more targeted your customers are, the higher the chances of a sale.
If you are a new and upcoming business and would like to advertise on Facebook, then targeting your core audience is the key to a healthy start. These audiences would be defined by where they live, their interests, and what they purchase. Once you define your target audience, you can target ads that would appeal to their interests, and even though this would take a bit of time, this method of targeting the audience is always effective in finding the right customers.
Facebook recently started implementing AR technology that is quite helpful to a lot of customers and business owners. Like the implementation of AR in an e-commerce site, customers can “try on” certain products online to see how they would look on them. These products can include clothes, watches, glasses, accessories, and even home furniture. The best part of this implementation is that it can be done right through the ad without prompting your audience to visit your website.
Working with augmented reality is complicated. To make the best out of your Facebook ads and AR, out-sourcing would be the best option. Older people are generally more interested in a business if it requires them to be more interactive with their AR ads because they feel very much involved. This particular strategy can ensure a more relevant and effective marketing campaign if used wisely and correctly.
Marketing Different Types of Content
Once your business page is updated and business-friendly, you now have to prioritize posting every other day with various types of content. This can include blog posts, images about your products, videos demonstrating a new line of products, Facebook stories, or just a normal status update telling your followers what your business is up to.
This may seem like insignificant touches to your business page, but they end up having one of the biggest impacts on your sales and revenue! In 2021, social events are slowly crawling back into our lives, so if one of your business representatives shows up at any of these events, posting a story about your business attending this event can also help attract potential customers. Using polls and GIFs is also effective in engaging with your target audience and making them feel involved.
Being consistent is essential. Create a content schedule and stay active on your page via different types of content. Once you start noticing an increase in customers, start posting more often throughout the day. But, remember, consistency is key!
Facebook offers an “automatic placements” option, allowing Facebook to automatically show your ads on different applications such as Instagram and Messenger, depending on where Facebook thinks you can attract more prospective customers. This option is great if you’re starting out and don’t know which platform you should post your ads on.
All in All…
Marketing through Facebook Marketing has always been a complicated process, but with these useful tips, you’ll be able to ace the marketing game in no time. It may cost a bit, but it’s a foolproof way of building a positive brand reputation. All you need is a super-fast internet service and the Facebook app. Sign up with AT&T new service and stay connected on Facebook at all times!