Hanna-Barbera is a famous cartoon and animation creator duo. They were at their peak in the second half of the 1900s. Their innovative and unique strategies helped them not only in creating cartoons but also in establishing a successful business. That’s where Hanna-Barbera Business School comes up.

Hanna Barbera Business school: The Founding years: 

Hanna-Barbera’s business school is an innovative blend of classic animations of them and their business strategies. They encourage entrepreneurs to include creativity in business and marketing. Even iconic characters of hanna-barbera gave us learnings regarding firms. For example, we learnt leadership from scooby-doo.

This ‘out-of-the-box thinking’ ability helps many entrepreneurs create history in their fields, just like Hanna-Barbera did. Focused leadership and indomitable determination can make or break any business. That’s what the iconic duo at Hanna-Barbera Business School believed in.

Business Model of Hanna Barbera Business School:

There were some innovative and unique things that Hanna-Barbera Business School was doing. Those strategies helped them grow big in their industry, and eventually, they became the industry leaders as well.

  • They did not bind themselves just to cartoons. But they went beyond it. They ventured into creating theme parks, merchandise and record labels. These helped them multiply their money. 
  • They collaborated with real-world brands and also with the characters they created. They knew how to hook the audience and be in the limelight. 
  • They have created a new business model and made a passive income: cartoon syndication.

What are Hanna-Barbera's iconic characters?

What are Hanna Barbera’s iconic characters?

Hanna Barbera Business School has created a lot of iconic characters in almost all of its shows. Some of those are mentioned here. 

  1. Tomcat
  2. Jerry Mouse

These two are the popular characters from the iconic show Tom and Jerry.

  1. Boo-boo: He was the smaller companion of the yogi bear.
  2. Yogi Bear: He was the main character of the Yogi Bear Show.
  3. Scrappy-doo: He was a puppy in the Scooby-doo series. He was the nephew of Scooby-doo. 
  4. Doggie Daddy: This character was a part of the Quick Draw McGraw show.

What were some of the most popular Hanna Barbera cartoons? 

When the company was at its peak, they were synonymous with cartoons. They have created cartoons for centuries. The cartoon series they had made then is still famous among today’s kids. This proves the depth of their success. 

What were some of the most popular Hanna Barbera cartoons? 

Some popular cartoons created by them were;

  1. Scooby-Doo in 1969
  2. Tom and Jerry in 2001
  3. The Flintstones in 1960
  4. The Jetsons in 1962
  5. The Yogi Bear Show in 1961
  6. Top Cat in 1961
  7. The Magilla Gorilla Show in 1964
  8. Super Friends in 1973
  9. Speed Buggy in 1973
  10. JabberJaw in 1976

Hanna Barbera’s Expansion and Diversification:

The successful journey of Hanna-Barbera Business School started with their first show, “The Ruff and Reddy Show”, in 1957, followed by “Huckleberry Hound ” in 1958. That was the first animated series to be awarded an Emmy. Then they created “The Flintstones” in 1960, the first animated TV show to be produced in prime time. That marked the onset of a huge success for Hanna-Barbera.

After that, they went on to create a lot of other successful cartoons of the time between the 1960s and 1980s. All their shows had memorable characters, theme songs that could hook the audience and witty dialogues. These combinations of factors helped almost all of Hanna-Barbera’s business school cartoons be successful. Those shows shaped the reputation and career of Hanna-Barbera in the cartoon and animation industry.

To diversify their brands, Hanna Barbera Business School even went into theme parks, merchandise, record labels, etc. They diversified their sources of income, and that helped a lot.

History of Hanna Barbera Business School

Hanna Barbera Business School was founded in 1989 by William Hanna and Joseph Barbera, the creators of famous cartoon characters such as Tom and Jerry, Scooby-Doo, and The Flintstones. The school was established to provide high-quality business education to students who are interested in pursuing a career in the entertainment industry.

Initially, the school offered only a few courses related to animation and production management. However, over the years, the school has expanded its curriculum to include a wide range of business courses such as accounting, finance, marketing, and human resources. Today, Hanna Barbera Business School offers undergraduate and graduate degree programs in business administration with a focus on entertainment and media.

The school has a long-standing reputation for excellence in business education and has produced many successful alumni who have gone on to work for major entertainment companies such as Disney, Warner Bros, and Universal Studios. Hanna Barbera Business School has also established partnerships with various entertainment companies to provide students with internships and job opportunities.

In 2001, the school was acquired by Turner Broadcasting System, a subsidiary of Time Warner. This acquisition has allowed the school to expand its resources and provide students with access to cutting-edge technology and state-of-the-art facilities.

Today, Hanna Barbera Business School is a leading institution for business education in the entertainment industry. Its commitment to providing students with a comprehensive business education and practical experience has made it a popular choice for students who are interested in pursuing a career in the entertainment industry.

Why did Hanna Barbera go out of business?

In the late half of the twentieth century, Hanna-Barbera was synonymous with cartoons. But in the early 2000s, it went down. Many people wonder why.

Hanna-Barbera’s studio released two films, “The Flintstones in Viva Rock Vegas” and a reinterpretation of a famous cartoon series “, Josie and Pussycats“, in late 2000 and early 2001, respectively. In a matter of months, both films faced huge losses. The first one collected only $ 60 on a budget of $83mn. The second one gathered around $14-$15mn, less than the production budget of about $ 30.

These two massive losses put the Hanna Barbera business school in a financial crisis. Then, in 2001 and 2006, we lost Hanna and Barbera, respectively. That created a lack of strong leadership. So, there was practically no one to uplift the studio from its crisis. Also, both the creators were too old to keep up with the changing technologies and choices of audiences in the late 1900s or early 2000s. All these factors dragged down one of the iconic cartoon and animation studios of all time.


Hanna Barbera Business School is a unique way to approach business. Their innovative curriculum, marketing strategies and way of teaching attract people.


Q1. What was Hanna-Barbera’s first cartoon?

Ans: “The Ruff and Reddy Show” is the first cartoon of Hanna-Barbera. It was created in 1957. It is based on the adventures of a cat named Ruff and a dog named Reddy. It had three seasons, 156 episodes and went on until Apr 1960. The two characters, Ruff and Reddy, were housemates and best friends. This series pioneered a lot of animation techniques.

Q2. What happened to Hanna- barbera cartoons?

Ans: Many people wonder what happened to the famous cartoon and animation-making company Hanna-barbera. In 1996, Warner Brothers bought it. All the series of cartoons and other shows were then broadcast under the brand name of the cartoon network.

After the loss of Hanna in 2001, the company faced many financial difficulties. Also, the lack of a distinct leadership within the studio created more problems. That’s when it was completely absorbed into Warner Brothers’ animation.

Q3. How did the success plan of Hanna-Barbera’s business unfold?

Ans: The company has produced many popular and beloved shows like Scooby-doo, flintstones, etc. Their animations and cartoons were so successful because of the fantastic direction of the iconic Hanna and Barbera. They created many memorable characters and wrote catchy theme songs and witty dialogues.

All these factors have contributed to the success of Hanna-Barbera cartoons. They became a household name after creating “Tom and Jerry”, the show that became synonymous with cartoons. Till date, children love that cartoon show. This is the how and why of their success.

Q4. What are some notable quotes from Hanna-Barbera regarding business?


  • My biggest kick comes from the individual fans I run into. Middle-aged men ask me when we will do more Johnny Quest cartoons.
  • So, the stock market could have a negative wealth effect and weigh on capital spending, but a sharp decline in long-term interest rates would be an important counterweight.
  • Not once in six years did I make it to the office by 9 on the dot.
  • Publicity gets more than a little tiring. You want it, you need it, crave it, and you’re scared when it stops.
  • I learned long ago to accept the fact that not everything I create will see the light of day.

Q5. What factors contributed to the decline of Hanna-Barbera’s business?

Ans: For a period, Hanna-Barbera was synonymous with cartoons after creating classics like Scooby-doo, Where Are You, the Flintstones, etc. But their downfall started because they could not keep up with the changing technologies of the time. There were high expectations for the film “The Flintstones in Viva Rock Vegas” after the huge success of “The Flintstones “. But it did only $60Mn on a budget of $ 83Mn.

Josie and Pussycats was a reinterpretation of another hit series that underperformed at the box office in 2001. That year, they also lost Hanna. So, financial problems kicked in after two consecutive massive losses. Lack of leadership was prominent after the death of Hanna. So, these factors contributed the most to the downfall of Hanna-Barbera’s business.

Q6. Who are some notable alumni of Hanna Barbera Business School?

Ans: Hanna-Barbera Business School has produced many successful graduates who have gone on to work in the entertainment industry. Some notable alumni include John Lasseter, the co-founder of Pixar Animation Studios, and Jeffrey Katzenberg, the former CEO of DreamWorks Animation.

Q7. What are the core values of Hanna-Barbera Business School?

Ans: Hanna-Barbera Business School is committed to providing its students with a high-quality education that prepares them for successful careers in the entertainment industry. The school’s core values include creativity, innovation, collaboration, and professionalism.

Q8. How does Hanna-Barbera Business School prepare students for the workforce?

Ans: Hanna-Barbera Business School offers a comprehensive curriculum that covers all aspects of the entertainment industry, including production, marketing, and distribution. The school also provides students with hands-on experience through internships and other practical learning opportunities.

Q9. What are some successful companies founded by Hanna-Barbera Business School graduates?

Ans: Hanna-Barbera Business School has produced many successful graduates who have gone on to start their own companies in the entertainment industry. Some notable companies founded by Hanna-Barbera Business School graduates include Pixar Animation Studios, DreamWorks Animation, and Illumination Entertainment.

Q10. What is the philosophy behind the teaching methods at Hanna-Barbera Business School?

Ans: Hanna-Barbera Business School believes in a student-centered approach to education that emphasizes hands-on learning and practical experience. The school’s faculty members are experts in their fields and are committed to helping students achieve their career goals. The school also values collaboration and encourages students to work together to solve problems and develop new ideas.

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Lisa Freire is a versatile writer with a passion for exploring a wide range of topics. From the latest tech trends and digital marketing insights to business strategies, lifestyle tips, SEO hacks, travel adventures, and gaming reviews, Lisa's diverse expertise shines through in her articles. With a knack for simplifying complex concepts and a commitment to delivering valuable content, she aims to keep readers informed, inspired, and entertained across various subjects.


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