There’s no way around it. If you want to build a successful business in today’s world, you have to have an internet presence. A website and a social media account or two are the absolute bare minimum.
To truly thrive, however, you have to know how to make that internet presence work for you. And one of the most important skills to master is learning how to increase traffic to your business website.
There are over 30 million small businesses in the country, and 72% of them have a website. That’s millions of websites with which you’re in competition. How do you make yours stand out? How do maximize the number of eyes your site gets per day?
If you find yourself asking these questions, you’ve come to the right place. Listed below is a useful guide that will teach you how to increase traffic to your site. Keep reading to learn more!
Have a Blog
The first step toward a thriving website is to have a blog. Because it doesn’t matter if offer the best products and services and have a top-notch website design if no one comes to see it.
Your blog should be full of well-written, high-value content. In certain situations, it’s okay for this content to be short-term use. For example, if you’re running a travel blog for a specific city, you might write an article entitled “10 Events Happening in X City This Month.”
For the most part, however, writing anything that isn’t evergreen content is a waste of time. The idea is to build a catalog of articles that will draw eyes to your website forever. Therefore, a better article would be “The 10 Best Things to Do in X City.” See the difference?
For the best results, try to post 2-4 times per week. That said, keep in mind that quality always comes before quantity. It’s better to post one fantastic article per week than five articles with little to no value to your audience.
Choose Keywords With Care
Any SEO professional, along with anyone with a bustling website, will tell you that the keywords you choose can make or break your website. Each post on your blog should be written with a specific keyword in mind. And not just any keyword.
Every primary keyword should be one that receives a lot of searches but provides few results. Obviously, these keywords should also be relevant to your website and provide value to your business and marketing campaign.
If you feel lost, don’t be afraid to reach out to SEO services Chicago or wherever you’re located. Building your website and blog with SEO in mind truly is the key to success.
Consider Guest Blogging
Those who have a knack for writing blog posts for their own website should consider guest blogging. As a guest blogger, you’ll write a post for another website in exchange for a link back to your own site.
This is a fantastic SEO tool, as it will increase your referral traffic and brand awareness while providing you with all-important backlinks, pushing you higher in the search results.
For most people, the most difficult part of this isn’t the writing itself but finding websites that will allow you to guest post. Some sites will advertise a “write for us” option or something similar; however, these sites often get so many articles pitches that they end up ignoring most of them.
It’s better (and faster) to take a chance – reach out to a website with a moderate to high domain rating that posts similar content to your own and ask if they would accept a guest post.
Worst case scenario, they say no. The more likely scenario is that they say yes and you both reap the benefits of guest posting! After all, would you say no to free content?
Get Active on Social Media
The importance of a strong social media presence cannot be overstated. It’s one of the most powerful online marketing tools out there and completely free to use. As with your website, however, you have to use it in the right way.
First, create 1-2 social media accounts. Don’t go overboard here, it can be tempting to create an account on every platform possible, but this is a great way to get in over your head and fail as a result.
On these social media accounts, your first priority should be to show off your personality and connect with your audience. Don’t worry too much about gaining followers right away. If you use social media to build a positive relationship with potential clients, the numbers will increase on their own.
Promote Your Content
Once you’ve built a bit of a following on your social media accounts, you can begin to promote your content. The trick is to do so in a way that doesn’t feel pushy or spammy to your audience.
Remember, the most successful brands are ones that build a genuine connection with their audience. If you can spin online advertising in a way that feels as though you’re simply talking to a friend, you’ll get better results.
In addition to using your social media platforms to promote your content, be sure to take advantage of other relevant online communities. Look into Facebook groups and Reddit pages first. Then reach out to podcasters and other content makers to collaborate.
Increase Traffic to Your Website to Boost Your Business Success
The internet is a saturated place, regardless of your business’s niche. Having a website isn’t enough; if you want to maximize your success, you have to know the tricks of the trade.
Now that you know to increase traffic to your business’s website, you can use this information to improve your audience size, reaching new heights in terms of business success in the process.
Interested in learning more about building a thriving business? Take a look at our blog!