A well-designed presentation folders packed with marketing materials is a continuous, visual reminder of your brand. Your potential readers are the main audience that gets to keep them and refer them on regular basis. Therefore, you must know the key marketing materials that will help drive your business with presentation folders.
Presentation folders offer small to medium-sized businesses flexibility, unlike other marketing tools. Be it for promotional campaigns, stakeholders meetings or client meets, they can be used in a wide range of settings around the clock. Handing out brochures, flyers, leaflets, and other forms of marketing materials without presentation folders should be avoided since they can easily perish. Whereas presentation folders add much-needed value to these marketing materials a put a company in a better positing to create positive impressions upon readers.
A presentation folder that can last up to 6 months in the hands of the readers is nothing short of a success. If you happen to launch new products or services year in year out, equipping your presentation folders with marketing material work in your best interest with whatever you have to offer.
Presentation folders not only work as an organisation tool for employees but also as an effective marketing tool. In this blog, we will focus on all the important things that make presentation folders do what it does best. We will also look at strategies to market your business with A5 and A4 presentation folders.
Sales Packs aka Marketing Materials
A sales pack is a packet of information that helps your sales and marketing team in making a sale. Presentation folder printing is relatively cheaper than other forms of marketing. Marketing materials for small businesses as sales pack is made easy with presentation folders. When sales packs are put in presentation folders, they can leave an outstanding impression wherever you take them. It can contain a wide range of information including product or service descriptions, brochures, flyers, leaflets, custom notepads, pens, calendar diary, and much more.
A personalised presentation folder equipped with a sales pack can be directed against your clients or audience in:
- Outdoor Meetings
- Quarterly Meetings
The Purpose of Sales Pack Equipped Presentation Folders
The sales pack that you will be inserting in your presentation folder will be unique to your business offerings highlight the best bits of your organisation. It must be designed in a way to add value to your readers and leaving long-lasting positive impressions.
The main objective of the sales pack is to assist your readers with the buying decisions and converting them into regular customers of your products or services. Branding plays a key role in not only designing presentation folders but also marketing materials that will be an integral part of the folders.
A presentation folder can make even the most boring documents readable. Therefore, you want your marketing materials to be informative, visually appealing, free from any errors so that the journey from a prospective client to an existing one is effortless.
Marketing Materials Inside Presentation Folders
Your presentation folders can include a wide range of information that help sell your products or services to prospective clients and consumers alike. The brand story of your company and past successes can be included with the help of DVDs and video links. Other supporting materials as mentioned below can also be included and not restricted to just one type of information
- Flyers & Leaflets
- Products or Services Information Booklet
- Brand Story – Literature
- Business Card
- Custom Notepads & Pens
- Merchandises such as branded keychains, magnets for refrigerators, etc
Knowing Your Audience
With so many marketing materials to take care of, knowing your target audience is key to unlock the benefits of customised presentation folders.
Selecting A4 or A5 presentation folders for the different target audience is relatively easy because of the printing and designing processes in today’s digital world. You can opt for specific folders without hurting your wallet and making sure that it meets the desired objective.
- For investors: Provide relevant information in A4 folder that has a more corporate feel. Take inspiration from minimalism designs whilst prioritising contents inside the folders.
- For Clients: Easy to carry A5 folders work as a perfect handout to clients during or after a meeting. Insert product manuals and all the important information that clients need to know before closing the deal.
- For Consumers: For consumers, you can always opt for folders that are more casual than the others. The folders for this group of readers should capture their attention quickly while holding the design in the line with your company’s image.
Delivering Marketing Materials Packed With Presentation Folders
While Negotiating A Deal
Presentation folders can be delivered to a group of readers in a variety of ways. Ideally, you want your sales and marketing team to take presentation folders to prospect clients as part of negotiating a deal. During sales presentation, handing out client-centric presentation folders ensures transparency while providing enough reference material to clients for making important decisions.
Launching New Products Or Services
You can also deliver presentation folders equipped with marketing materials through the mail. This can be done for existing clients, stakeholders, and consumers alike. If you are about to launch new products or services and want to bring the attention of your readers to something important, this strategy can work well. This brings everyone on the same page with respect to day-to-day company’s affairs and helps cement your legacy for the long run.
After Making A Sale
One of the best ways to use marketing materials packed in presentation folders is after making a sale. Whenever your consumers buy your products or services, you can use presentation folders as perfect hand-outs. Your consumers will truly appreciate this gesture and would like to take something special at home.
You can include merchandises such as key chains, refrigerator magnets, custom notepad, pens, diary, and anything that resonates with your brand to cement a long-lasting relationship with your customers. When your customers take your brand home, chances are that more eyes will set on what you have to offer.
How To Use Presentation Folders
Your presentation folders represent your brand when you are not there. It has to be of premium quality with eye-catching finishing options. The best part is presentation folders are cost-effective when ordered in bulk. Avoid buying the stock ones readily available in the market and instead, opt for custom logo and branding ones that will talk on your behalf to your readers.
The content inside your presentation folders should be easy to read and engaging. You want your audience to check out more other than what already is inside the folders. You can also insert a QR code that guides your readers to your website and products or service page.
The presentation folder with marketing materials has to be inclusive and stand on its own. When you are sales and marketing team is not around, n effective presentation folders should act as a silent salesman on the behalf of your brand.
Folder printing is on the rise that can help improve your company’s visual identity by incorporating marketing materials that give insight into your products or services to your readers.