When was the last time you picked up a package in a supermarket? What made you pick it up? To help you customize product packaging better, here are a few mistakes in designing bespoke packages which you must avoid.
Designing a custom-printed package to meet the needs of your customers’ shopping experience will stand you in good stead and increase your sales.
Here’s everything you need to know about product packaging design.
1. Not Working With Professionals
You can avoid most mistakes easily by working with a professional custom packaging supplier. They can consult and lead you through the design process. They can make sure that your packaging meets environmental standards and keeps your products safe.
It is also worth working with a professional packaging design firm to make sure you are using as little material as possible, yet protecting your product.
Professional packaging designers know how to create boxing that will protect your products, use fewer materials, be efficient in shipping and storage, and will also be attractive. Packaging design is the bridge of trust between your customers and your products.
This is especially important in today’s market thanks to the climate emergency and our awareness of the impact of packaging on animals and the environment.
2. Forgetting About Creating Value
It takes more than just a great product to create a winning package. Creating value with your design is crucial.
If you want your products to stand out on shelves and become a memory for consumers, you need to make design choices that are aligned with your brand’s unique identity.
Capturing the essence of your brand on the package will take custom design. Consumers are not going to want to take the chance of paying their hard-earned cash for a product or service provided by a company that cannot get its packaging design act together, either.
Gather a team of branding experts together and decide what the values of your product are. This is the first step in building a brand for today’s consumers.
When you are clear on what your product stands for, where it sits in the marketplace, and who will buy it, you can begin making your packaging.
Allocate a big marketing budget to your packaging. Get a second opinion on it and don’t just accept the first design that is sent your way. Ask for multiple options so that you can make the right choice.
3. Using Outdated Designs
Do not make the mistake of using an outdated package design—customers frown upon that. If an incident occurs when opening the package for a product, customers will opt for a different brand next time that has convenient packaging.
Remember, it is easier to keep your existing customers than it is to get new ones, so implement these tips for designing your product packaging. Nothing makes customers go to the competition quicker than the confusing or hard-to-read copy on your package.
4. Presenting Your Information in the Wrong Way
Your product might be better than the competition, but if the way your packaging presents information is not, sales are probably going nowhere. Using the wrong colors makes the packaging design look unimportant, making it harder to position your brand with the target audience.
Think about what each color represents. Green generally reflects an environmental brand. Red could mean a firey brand while a lighter shade of pink could equal something romantic.
Black and white often symbolize traditionalism while gold and silver always equal luxury and splendor.
From complicated labeling on foods to being greenwashed, and to having an inaccurate box size, packaging design ideas that deceive consumers are a big no-no. In other words, don’t place a small product inside a massive box to make consumers think they are getting a big product.
5. Packaging That Doesn’t Appeal to Customers
Packaging mistakes are so rife that even major brands such as PepsiCo have faced ire from consumers after failing to make their packages appear attractive to customers. Instead, follow these beverage packaging design strategies to avoid this.
Designs that try to do too much often irritate customers. Don’t include too much information on the front of the package. Instead, just stick to the basics such as the company logo and the name of the product.
The logo should be simple and eye-catching. Your packaging should be an extension of that. Color schemes must be matched and must also be simple. Stick to one or two colors, any more than this and your package can end up hurting the eyes.
Companies that offer customized eco-friendly packaging solutions generally do not advise doing too much packing per product. They instead suggest using just the required limited materials.
6. Packaging That Isn’t Environmentally Friendly
If your product is within health food or attracts premium buyers, then the time has come to switch over to environmentally-friendly print materials and packaging design.
Eccentric, unworkable packaging shapes are difficult to design, print, and ship, and can add cost to your products. So, too, can wrong labeling.
Instead, you want to think about green packing. This is packaging that is made from recyclable materials and materials which are ethical.
Product Packaging Design Is Crucial to Success
Creating great product packaging design is crucial to the success of your product in this continuously oversaturated marketplace. For your packaging to be a success, you must first do your research to make sure your packaging fits with what your product stands for.
Then you must ensure that it is environmentally friendly. Your information must also be presented in the right way so that you don’t overload customers or sell them your product.
For more on product packaging design, be sure to check out the rest of our site.