One of the first places you might think of when it comes to online advertising is Facebook. Active Facebook users are over 2 billion, increasing every month and growing. But FB can spend all your budgets with no significant results due to its smart features and huge user base.

1. Decide on your campaign objective

In creating your ad campaign like emoji in a Facebook ad, your first important decision is selecting the right objective. Here are a few options if you aren’t sure which goal is best for you:

  • Promote your brand and build awareness around what you sell or do.
  • Drive traffic to your website by using Facebook ads.
  • Promote your brand through comments, likes, and shares online.
  • Make your ads point people to your app store so that they can download them.
  • Boost video views to your Facebook videos by targeting users with a high likelihood of viewing your content.
  • Using forms on Facebook, you can generate leads that you can follow up with later.
  • Connect with new customers by displaying ads on Messenger, WhatsApp, or Instagram Direct.
  • Get people to sign up for a free trial or make a purchase by pushing them to take that next step.
  • Sell catalog items with ads that showcase your online store’s products.
  • Visit your physical store and target locals.

2. Name your ad campaign

As you scale and run more of your campaigns, naming conventions can help you organize them. You are also preparing yourself for more efficient reporting in the future. Here are some suggestions for your campaign name:

-Name/website of a client

-Location/audience target

-Custom audiences

-Creativity type

-FB Page

3. Pick special ad categories, conduct A/B tests, and optimize your budget

Taking the campaign into account, you have to make some decisions on the next page. Among them:

-Categories of special ads

First, you need to decide if your ad will fall under one of the Special Categories. Most ads will not, but it’s important to check if any of them apply.

-Testing A/B

You should decide if A/B testing┬áis right for your business. Split testing, or A/B testing, enables you to experiment and gather data that shows you the best-performing creative, placement, audience, and delivery strategies. Having this set up will allow you to maximize your campaigns’ efficiency.

-Optimizing campaign budgets

The last step is campaign budget optimization. By enabling this feature, Facebook will determine how to allocate budgets among your many ad sets in the most efficient manner. Alternatively, you can manually choose how much money goes to each ad set.

4. Setting up your campaign budget and bidding

In general, you will need to choose:

-Type of budget (daily or lifetime)

-Spending (over a day or during the entire campaign)

-Your campaign’s start and end dates

Plan your budget carefully. If you spend over, you will not fund future campaigns; if you spend too little, you will have issues getting the results you want.

5. Configure audience targeting

You have two options for this phase of the campaign setup:

-Set up a new Facebook audience.

-Use a Saved Audience.

-The meter on the right side of the page will tell you if your audience is too large or too small as you build your audience.

Audiences on Facebook allow you to target behaviors and even demographics based on likes and interests. You can target particular audiences with all of the tools.

6. Create your placements

Depending on your campaign’s goals, you will have limited options. You can also decide which placements you want. Below list show all of your placement options:

Feeds (News Feed, Instagram Feed, Marketplace, Video Feeds, Facebook Right Column, Instagram Explore, Messenger Inbox)

Stories (Facebook Stories, Instagram Stories, Messenger Stories)

In-Stream Videos (Facebook In-Stream Videos, IGTV Videos)


Audience Network Native, Banner, and Interstitial

Audience Network Rewarded Videos

7. Create Facebook ads

Creating a campaign ends with this step. Ads can be assigned to different Facebook ad types, and you can choose the images and copy you want to use for them. To begin, you can either:

  • Set up an ad.
  • You can use an existing post from your page.
  • Make a mockup of the Creative Hub.

A new ad needs all the elements that make it up: images, videos, copy, etc. Click Publish when you have completed all of the fields. The first ad campaign is now live on Facebook!

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