Similarly, putting together a digital media campaign for the business to accomplish a particular target, such as increasing brand recognition, improving lead acquisition, or entering a new industry, is a fantastic idea.
Both companies should use the last few weeks of the year to brainstorm new product or service concepts and polish their company vision. It’s the time of year when they go through their operational protocols and their external contact policy again.
If your target is, it’s important to constantly control and chart the progress of your campaign to ensure you’re not wasting money.
Keeping an Eye on a Digital Marketing Campaign
This article describes some best essential metrics to track in order to ensure the success of the digital marketing strategy. Let’s get started:
1. Sales through the internet
If you’re using a web analytics tool like Google Analytics, this is one of the simplest ways to see how well your digital marketing strategy is doing. Simply paste a small snippet of code onto your page, and you’ll be able to see which of your digital campaigns is driving the most sales right away.
2. Leads created by web forms
Most websites provide online forms that users may use to arrange meetings, inquire about programs, schedule custom demos, and obtain free updates, among other things. Many of the visitors who fill out your form will become clients if they are contacted quickly and properly nurtured.
Another good way to measure the effectiveness of a digital initiative is to use Google Analytics to see which projects generate the most web form submissions.
3. Leads from phone calls
If you have an official company number that prospective buyers can call for questions or orders, you’ll need to keep track of the leads and sales generated by these calls as well. Set up dynamic number insertion (DNI) so that guests see various phone numbers based on how they got to your location. Then you should examine the call logs to see which campaigns produced the most calls.
4. Live chat
Live chat is a fantastic way to engage website users who need answers right away. Once you’ve installed a chat tool on your website, you can use the built-in monitoring feature or add Google Analytics to see which interactive campaigns are generating the most live chat conversations.
5. The number of visitors to the web
Although website visits do not often result in conversions or even a follow-up inquiry, they are a valuable metric to monitor, particularly when looking at traffic trends over time. Measuring site visits from organic SEO, for example, is a helpful way to see how well the site does on its own. If there is a reduction in organic SEO traffic, it also assists you in identifying and correcting possible issues.
6. Per-visit pageviews
Though website visits are interesting to track, they aren’t always reflective of interest, especially if the visitor exits without looking at any of the product or service sites. The number of page views per visit is therefore another factor to keep an eye on.
Google Analytics provides information about how visitors use the website, including which sites they access more often. This will assist you in promoting product sites or blog posts that are doing very well.
7. Time spent per visit
Analytics will assist you in determining how much time visitors spend on your website. Though this isn’t a straightforward sales statistic, users who browse your sites for longer are more likely to buy from you later.
The bounce rate, or how many users touch the back button the moment they arrive at your website, is a similar statistic in this regard.
A high bounce rate could indicate a mismatch between your digital marketing strategy and the content on your landing pages, and it could also result in SEO penalties if Google flags your website as spam. As a result, tracking the bounce rate will assist you in identifying problem areas and easily resolving them.
8. CRM monitoring
CRM software is mainly used to monitor the sales processes and prospecting practices. They will, though, be beneficial when it comes to monitoring your digital marketing strategies.
You will, for example, filter prospects in your CRM by plan or lead source to see how well your marketing campaigns are performing for them in real-time. Furthermore, most good CRMs, such as SuperOffice, have a marketing and email automation feature. That helps you to generate customized, appropriate email content based on the tracking source of your leads.
9. Social influence
Tracking the viral impact of the content you share on social media sites allows you to see how many people saw what you shared. Branding all of your Facebook pages, Instagram Profiles regularly, sharing high-quality content on a daily basis, and interacting with your social network are all ways to expand your scope.
10. Participation in social activities
Your engagement rate is the most important metric for determining the effectiveness of any digital marketing strategy. If the number of people who engage with your posts on social media is still greater than the number of people who see them, you should strive for an engagement rate of at least 2-5 percent.
Forms of communication include Likes, Shares, Retweets, Clicks, and Comments. You should adjust your marketing plan based on which of your posts receives the most attention so that you can give your fans what they want and inspire them to participate even more.
11. Open volume of emails
If it isn’t now, email marketing should be a big part of your digital marketing strategy. The number of users who accessed your email as a percentage of the total number of people who got it is known as the email open rate.
Having an eye-catching subject line, properly segmenting your email list, submitting emails at reasonable times, and properly segmenting your email list are all ways to improve your open rates. A/B test the emails as much as possible in order to increase open rates over time.
12. Keep track of the main performance indicators (KPIs).
Ideally, you can compile all of your KPIs into a single report for senior management to review at a glance. This also allows you to easily identify trouble areas (such as large drops or spikes over time) so that the team knows what to focus on in the future.
However, monitoring KPIs is a time-consuming task, and if your resources are limited, you don’t want your marketing staff spending too much time creating reports instead of focusing on the digital marketing campaign.
That is why it is important for you to determine whether you want to post weekly, monthly, or quarterly. Furthermore, for businesses or teams that are launching a full-fledged campaign for the first time, monitoring can be a daunting task.
This article should assist you in getting started. So, how do you monitor the effectiveness of your digital marketing campaigns? Let us know in the comments section below!