Product photography is one of the most crucial aspects of any successful e-Commerce business. And as an online business founder, marketer, or even a product photographer, it is vital to know how to set or pay appropriate rates for product photography to help you make crucial decisions and get the right images.

For example, as a business owner, you need to know how much money to allocate to product photography for your online business, or as a photographer. how much you can expect to charge for your expert services of shooting product photos.

So, what are some of the factors that determine how much you charge for product photography as a photographer? Here are some tips that can guide you on how to price product photography:

Consider your level of skills and experience

As you decide on how to price your product photography services, you need to consider your current skill level and how much experience you have in the field. If you are highly experienced in the field and have perfected your art, you can charge higher rates and the customers you want will also be willing to pay a premium for them.

When you have a good portfolio and you have a proven track record of shooting high-quality product photos, you can charge higher rates and clients will have no problems paying what you ask. But if you’re just getting started and are learning on the job, you may not be able to ask for higher rates. Therefore, you need to price your services accordingly.

Check the market rates

When determining how to price product photography, you also need to research the market rates in your area and how much other photographers are charging for similar services. You should determine how much top-notch and mid-level service providers charge, then try to rank yourself accordingly and set a fair price to charge your clients. This will help you avoid pricing your services in a way that can drive you out of business, whether by underpricing or overpricing.

Consider your level of skills and experience

Consider your overheads

Another crucial point to guide you on how to price your product photography is your overheads and other indirect costs, such as rent, utilities, and business insurance. It is crucial to understand and accurately calculate what your indirect costs are. After that, you can then include them in your cost structure so that you cover all the costs that go into offering the services and make enough money to pay yourself on top of that.

This means similar product photographers may charge different rates because their overhead costs differ. However, to be competitive, you need to see how you control your overheads so your prices are not too high compared to your competitors.

Check the complexity of the project

While some product photography projects are simple and don’t require too much post-production manipulation, other jobs can be complex and require a great deal of retouching and photoshopping. Depending on such extra services that need extra labor, and time, your product photography rates may vary. In addition, shooting photos for some products is easy and does not involve many props or even models, so the price for these jobs will differ from products that need props and models.


As a product photographer, you need to know how to price your product photography services to generate enough revenue to ensure you stay in business. Also, e-Commerce business operators and marketers need to understand the pricing of product photography to help them in their decision-making. Some things that determine the rates of product photography include the photographer’s skills level, the service providers’ overheads, and the complexity of the projects.

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