In recent years, food businesses have encountered enormous growth, breaking previously known sales records. As consumer behaviour keeps evolving, food businesses have to develop a strategy to keep up with this evolution and be available ‘where their customers are. Consequently, the food industry’s big players are racing to invest in mobile apps and helping them become as necessary as business tools and assets.
By analyzing individual customers’ personal experience from mobile apps, Food industry-leading companies such as Pizza Hut, Burger King, Dominos, and many more produce holistic experiences. Although the gap between people with some uncertainty encircling mobile apps is not too narrow, it is crucial to recognize a native app instead of a mobile app version of your website.
But somewhat an engaging and user-experience enhancing environment vital toward designing a coherent customer journey. A mobile app helps build a solid online/offline presence, resulting in far more genuine engagement for your investment in the food business.
Mobile application development service helps food businesses imperative to successful, yet several remain behind in embracing a mobile app approach. It is easy to build awareness and boost traffic,
and mobile apps enable you to promote customer relationships while enhancing retention. All the meaningful marketing strategies are dropped without a mobile presence.
Interesting facts about the digital food industry
- Orders placed through smartphones and mobile apps are poised to mature into a $38 billion industry by 2020.
- Mobile orders made close to 11% of all QSR sales by 2020.
- In 2020, the food industry presumed to make $76.5 billion in revenue, and by 2024, it will reach a market capacity of $105.7 billion.
- 81% of customers, 89% millennials, want to understand more about how the food is dressed and see “behind the scenes footage.”
- 79% Of Consumers have shown trust in food blogs.
- 60% of U.S. consumers once a week order delivery or go for takeout.
- Digital ordering and delivery increased 300% faster than dine-in traffic since 2014.
- 57% of millennials prefer restaurant food delivery to watch movies and TV shows at home.
- 33% of consumers want to pay a higher fee for faster delivery service willingly.
- 87% of Americans utilizing third-party food delivery services acknowledge it making their lives easier.
5 Reasons Food Businesses Should Invest in Mobile Apps
The statistics show us how beneficial the next few years will be in generating revenue from online operations and mobile apps. Making things clear that the idea of mobile apps for businesses is the latest trend stating why you need to invest in mobile apps.
Now the real question arises, is it worth investing in your food business app?
To answer this question, we have prepared 5 data points that will help you understand the importance of mobile apps in the food business.
1. Increased Sales Amongst Millennials
It can be stated, you’d raise your traffic through all demographics, but the preferences of the millennial in the market is relatively strong here. As claimed by the Food Tech Connect, 98% of 18-34-year-olds would again pay the bill through mobile apps. But beyond that, 35% prefer placing orders on a smartphone, and 40% Favour mobile payment above other choices, particularly restaurants proposing more responsive service.
Meanwhile, by giving customers options to pay according to their preferences, you can add a more significant piece of their monthly spending potential to your business revenue.
2. Location-Based Deals
To find a person’s location, you can utilize the app to find out where they are and send out information about the relevant deals around that area.
Mobile apps help customers find where they want to go, discover the appropriate place, and don’t get diverted toward different eatery while they’re marching that last step to your business’s front door.
3. Social Sharing
A number of food businesses have started to invest in mobile apps with other online profiles can help get more reviews when one happily leaves.
Mobile apps help your customers share confident experiences on social media. An adequate way to advance word of mouth. Meanwhile, providing social evidence about your business, raising your prominence in the public’s mind, leading to heightened business reach over time.
4. Increased brand value
One of the essential things mobile apps offer to customers is interaction with your food business, providing an ecosystem where constant communication with your target audience can cultivate confidence and commitment.
As more regularly, a consumer comes in contact with your brand, their intent to buy becomes more powerful. It is considered that mobile apps are a promising approach to promote and build businesses.
In today’s competitive world, enhancing your brand’s visibility, mobile application development service is among the most reliable way to do so exponentially. Mobile apps can achieve it by developing intuitively designed features your customers won’t resist.
4. Facilitates in-app payment
In the digital payment age, your food business app can give your customers in-app payment options. And without redirecting you to another page, they can pay bills using your business app. A Food Tech Connect study has exhibited that 98% of people between the ages of 18 to 34 have cleared a mobile account. And would repeat the process.
The payment from orders comes straight into your account, eliminating third-party vendors responsible for holding money.
Briefly, it would be fair to mention that a mobile app can help your food business achieve the objectives while revamping customer assistance and improving user engagement. Investing in mobile apps also serve as a valuable sales carrier and help you turn your business into a brand. Consequently, your business gets a competitive advantage over rivals and increased ROI.
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