Did you know that 9 out of 10 e-commerce websites fail within the first 120 days?
The main reasons include poor search engine visibility and a lack of marketing. Many owners believed that once their site was live there was little else they had to do. They ignored SEO and did not add fresh content on an ongoing basis.
This article asks why design is not enough and why website maintenance is an essential part of online success.
Discover the importance of website maintenance packages to help your search engine visibility. Learn why you need constant security updates and daily backups.
Read on to see why your site should not only look good but appeal to users and Google over time.
Importance of SEO and Google Ranking
Search engine optimization determines if your website appears on page one of Google Search or page one hundred.
According to Google’s guidelines, the search engine giant rewards sites that give a quality experience.
Quality isn’t based on how the website looks but on how it works. It hinges on the content your pages offer. And not just on the launch date but on an ongoing basis.
Keeping your site secure also plays into Google’s search algorithms. That’s why website maintenance services play a key role in both SEO and customer retention.
What Are Website Maintenance Services?
Most small business owners need to focus on running their daily operations. They turn to the experts to manage their websites on their behalf.
Monthly website maintenance packages often include:
- Regular content updates
- Protection and security installations
- Daily data backups
- Fix broken links
Adding new blog articles with unique content will improve your SEO. Fixing broken links and images will also enhance the user experience.
Specialist companies like Ubiweb.ca provide these services and more in an affordable monthly package. But what about protection and security installations? And why do you need daily backups?
Secure Website Maintenance Plan
WordPress is a popular content management system that powers 43% of all websites. However, WordPress sites require constant version and plugin updates to keep them secure.
Failure to install the latest packages could open your site to hackers.
Stolen customer data, corrupted web pages, and even a ransom to set the site live again can have devastating results. With an average cost of $108,000 per cyber attack for small business owners, you can’t afford to slip up.
Ongoing maintenance not only benefits SEO but keeps your online presence safe and secure.
Benefits of a Website Maintenance Plan
A monthly maintenance plan offers peace of mind that your online brand gets promoted at the highest level.
You’ll see a rise in Google Search rankings as your SEO efforts increase. Issues that annoy users like broken images or missing pages will no longer be a problem. Daily backups ensure that if the worst happens you can get back online within minutes.
Tips on Essential Website Services
Website maintenance takes the hassle out of site management to secure your online presence and promote your brand.
Monthly costs are low compared to a data breach or bad publicity. You also get access to an expert that can guide you on digital marketing.
Read more about website services on our blog.